As of 2025, Snoop Dogg’s net worth is estimated at approximately $160 million, reflecting his evolution from a pioneering West Coast rapper to a multifaceted entrepreneur and cultural icon.
Born Calvin Cordozar Broadus Jr. on October 20, 1971, Snoop Dogg’s journey through the music industry, coupled with his strategic business ventures, has solidified his status as one of the most influential figures in entertainment.
His diverse income streams and enduring popularity have made him a subject of interest for fans and financial analysts alike.
What is Snoop Dogg’s Net Worth in 2025?
As of 2025, Snoop Dogg’s net worth is estimated to be around $160 million, reflecting decades of success in the music industry, film, television, and business ventures. His wealth is not solely from album sales or concerts but comes from a diverse range of income sources, including brand endorsements, acting roles, tech investments, and cannabis-related businesses.
Snoop Dogg continues to generate substantial royalties from his extensive music catalog, which has sold millions of albums worldwide, while his live performances and tours contribute significantly to his annual earnings. Beyond entertainment, Snoop has strategically invested in startups and companies such as Reddit, Robinhood, and Klarna, amplifying his fortune.
His acquisition of Death Row Records and involvement in the cannabis sector through Casa Verde Capital further solidify his status as a savvy entrepreneur. Overall, Snoop Dogg’s net worth in 2025 demonstrates how a combination of talent, business acumen, and smart investments can create lasting wealth in the entertainment industry.
Early Life and Career of Snoop Dogg
Snoop Dogg, born Calvin Cordozar Broadus Jr. on October 20, 1971, in Long Beach, California, developed a passion for music at an early age. Growing up in a challenging environment, he found solace and expression through rap and hip-hop. His distinctive style, smooth flow, and unique voice quickly set him apart in the local music scene. Below are some key highlights from his early life and career:
Early Life Highlights
- Birth and Family: Born in Long Beach, California, Snoop Dogg grew up in a single-parent household, facing the difficulties of inner-city life.
- Early Interests: From a young age, he showed a strong interest in music, writing his own lyrics and participating in local rap battles.
- Influences: Inspired by artists like George Clinton, Parliament-Funkadelic, and other West Coast hip-hop acts.
Career Beginnings
- First Collaborations: Gained initial recognition through collaborations with local artists and producers in Long Beach.
- Breakthrough: Featured on Dr. Dre’s debut solo album, The Chronic (1992), which became a critical and commercial success.
- Debut Album: Released his first album, Doggystyle (1993), under Death Row Records, which debuted at No. 1 on the Billboard 200 and solidified his status in the rap industry.
- Early Recognition: Quickly became known for his laid-back flow, lyrical creativity, and ability to blend G-funk with streetwise storytelling.
Snoop Dogg Net Worth
| Attribute | Details |
|---|---|
| Real Name | Calvin Cordozar Broadus Jr. |
| Date of Birth | October 20, 1971 |
| Age | 51 (as of 2023) |
| Height | 6 ft 4 in (193 cm) |
| Weight | 198 lbs (90 kg) |
| Partner | Shante Broadus (married 1997) |
| Nationality | American |
| Birthplace | Long Beach, California, USA |
| Father | Vernell Varnado |
| Mother | Beverly Tate |
| Net Worth | $150 million (estimated 2025) |
Rise to Fame and Career Highlights
Throughout the 1990s and 2000s, Snoop Dogg released several successful albums, including Tha Doggfather, No Limit Top Dogg, and Tha Last Meal. His collaborations with artists like Dr. Dre, Tupac Shakur, and Pharrell Williams further cemented his place in hip-hop history.
Beyond music, Snoop ventured into acting, appearing in films such as Training Day and Starsky & Hutch, and television shows like The L Word and Empire.
Music Career Earnings
Snoop Dogg’s music career has been the cornerstone of his financial success, generating millions in income over more than three decades. Since the release of his debut album Doggystyle in 1993, which sold over 800,000 copies in its first week, he has consistently produced chart-topping albums and hit singles that earn him substantial royalties.
Beyond album sales, Snoop earns money from digital streaming platforms, concerts, and live tours worldwide, often grossing millions per tour. Collaborations with other artists, such as Dr. Dre, Pharrell Williams, and Wiz Khalifa, have also contributed to his income, while licensing deals for his music in commercials, movies, and video games add further revenue.
Altogether, Snoop Dogg’s music career remains a significant and steady source of his fortune, solidifying his position as one of hip-hop’s most financially successful artists.
Acting, TV Shows, and Endorsements
Snoop Dogg has successfully leveraged his fame beyond music, establishing a significant presence in television, film, and brand endorsements. His charisma and unique personality have allowed him to connect with audiences across multiple platforms, contributing significantly to his overall net worth.
Acting Roles
- Training Day (2001) – Played the character Blue, showcasing his acting versatility in a major Hollywood film.
- Starsky & Hutch (2004) – Appeared as Huggy Bear, adding comedic flair to a popular movie adaptation.
- Half Baked (1998) – Featured as himself, cementing his reputation in stoner comedies.
- Mac & Devin Go to High School (2012) – Co-starred with Wiz Khalifa in a musical comedy film that integrated his music career with acting.
TV Shows
- The Voice – Served as a coach, mentoring emerging musical talent while earning a lucrative salary.
- Snoop Dogg’s Father Hood – Starred in his reality show, giving fans a glimpse into his personal and family life.
- Martha & Snoop’s Potluck Dinner Party – Co-hosted a cooking and variety show with Martha Stewart, blending entertainment with lifestyle content.
- The L Word: Generation Q – Made guest appearances, demonstrating his crossover appeal in scripted television.
Endorsements
- PepsiCo – Partnered in promotional campaigns, expanding his commercial appeal.
- Adidas – Featured in shoe and apparel collaborations, boosting brand value and income.
- Corona – Collaborated on marketing initiatives, including social media campaigns.
- Dunkin’ – Participated in advertisements and limited-edition product promotions, showcasing his influence in consumer brands.
- Skechers – Promoted footwear collections, capitalizing on his cultural relevance and personal style.
Through acting, TV appearances, and endorsements, Snoop Dogg has diversified his income streams far beyond music. These ventures not only supplement his earnings but also enhance his public image, making him a highly marketable and influential figure in pop culture.
Business Ventures and Investments
Snoop Dogg’s entrepreneurial spirit is evident in his various business ventures. He co-founded the cannabis-focused venture capital firm Casa Verde Capital, which has a portfolio valued at approximately $300 million.
His investments extend to tech startups, including early stakes in Reddit, Robinhood, and Klarna. These strategic investments have significantly bolstered his financial standing.
In 2022, Snoop acquired Death Row Records, the label that initially signed him, for an estimated $50 million, marking a significant move in his business career.
Personal Life
Snoop Dogg’s personal life has often been in the public eye, yet he maintains a balance between his celebrity persona and private family moments. Beyond his professional achievements, his relationships, family, and lifestyle choices play a significant role in shaping his overall image and influence.
Family
Snoop Dogg married Shante Taylor (Broadus) in 1997, and the couple has three children: Corde, Cordell, and Cori. Despite occasional public speculation, Snoop and Shante have maintained a long-lasting relationship and often showcase their family bond on social media. Their children have pursued their own careers, with Cordell working in fashion and music, reflecting the family’s creative and entrepreneurial spirit.
Hobbies and Interests
Outside of work, Snoop Dogg enjoys activities such as playing football, participating in basketball leagues, and indulging in his passion for cannabis culture, which has even influenced his business ventures. He is known for his laid-back personality, love for cooking (highlighted in Martha & Snoop’s Potluck Dinner Party), and interest in video games, sports, and pop culture.
Philanthropy and Community Work
Snoop Dogg is committed to giving back to the community, particularly focusing on youth development and education. He founded the Snoop Youth Football League in 2005, which provides athletic opportunities, mentorship, and scholarships for underprivileged children. His charitable efforts extend to funding community centers and supporting various local initiatives, reinforcing his image as both a cultural icon and a socially responsible public figure.
Public Image and Lifestyle
Snoop’s lifestyle blends luxury with relatability. While he enjoys high-end cars, designer fashion, and real estate, he also emphasizes authenticity and accessibility in his public appearances. His approachable persona and humor have helped him remain relevant across generations, making him a beloved figure beyond just music fans.
Real Estate and Luxury Lifestyle
Snoop Dogg enjoys a luxurious lifestyle, but his real estate holdings focus on comfort, functionality, and privacy rather than sheer extravagance. Over the years, he has invested in multiple properties, from his personal residence to professional recording spaces, reflecting his success and lifestyle preferences.
Notable Properties and Lifestyle Highlights
- Diamond Bar Mansion: Snoop resides in a lavish property in Diamond Bar, California, which features modern architecture, spacious living areas, and high-end amenities suitable for family life.
- The Compound Recording Studio: Located in Inglewood, California, this state-of-the-art recording complex doubles as a creative hub for Snoop and other artists.
- Past Estates: Throughout his career, Snoop has owned various properties, including homes in Los Angeles and the Beverly Hills area, each tailored to his personal taste.
- Luxury Vehicles: His car collection includes customized high-end vehicles, from vintage cars to modern luxury SUVs, showcasing his passion for automotive design.
- Private Retreats: Snoop enjoys vacations and private getaways in exclusive locations, reflecting a lifestyle of leisure and relaxation balanced with his professional commitments.
These assets, combined with his practical approach to real estate, highlight how Snoop Dogg integrates luxury with functionality, maintaining a comfortable yet high-profile lifestyle.
How Rich is Snoop Dogg?
Snoop Dogg’s wealth extends far beyond his music earnings, making him one of the richest hip-hop artists of all time. With a net worth estimated at around $160 million in 2025, his fortune is a result of decades of consistent work, strategic investments, and diverse income streams.
Music royalties, concert tours, and album sales form the foundation of his earnings, but Snoop has also successfully leveraged his brand into acting, television appearances, and endorsement deals with major companies like Pepsi, Adidas, and Corona. In addition, his entrepreneurial ventures, including investments in tech startups and the cannabis industry, significantly contribute to his financial standing.
When compared to other iconic figures in hip-hop, Snoop may not have reached the billion-dollar level like Jay-Z or Dr. Dre, but his diversified portfolio and enduring presence in entertainment solidify his status as a financial powerhouse in the music industry.
Net Worth Over the Years
Snoop Dogg’s net worth has steadily grown over the past two decades, reflecting his enduring career in music, business ventures, and media appearances. The following table highlights the estimated growth of his net worth over key years:
| Year | Estimated Net Worth | Major Career Milestones |
| 2000 | $15 million | Release of albums Tha Last Meal and collaborations with Dr. Dre |
| 2005 | $20 million | Launch of Snoop Youth Football League; continued music tours |
| 2010 | $40 million | Expanded acting roles and endorsement deals with major brands |
| 2015 | $80 million | Investments in tech startups and launch of cannabis venture firm Casa Verde Capital |
| 2020 | $135 million | Media appearances on The Voice and special TV projects |
| 2023 | $150 million | Acquisition of Death Row Records for ~$50 million |
| 2025 | $160 million | Ongoing music royalties, business ventures, and brand endorsements |
Comparison with Other Hip-Hop Artists
When comparing Snoop Dogg’s net worth to other top hip-hop artists, it’s clear that he ranks among the industry’s most financially successful figures. With a net worth of approximately $160 million in 2025, Snoop’s wealth is substantial, though slightly behind industry giants like Jay-Z, whose net worth exceeds $2 billion, and Dr. Dre, valued at around $800 million.
Unlike some peers who have focused heavily on tech investments or global brand portfolios, Snoop has balanced his earnings across music royalties, acting, endorsements, and entrepreneurial ventures. His diversified approach has allowed him to maintain consistent financial growth over three decades, while continuing to remain relevant in music and pop culture.
Compared to contemporaries like Eminem, 50 Cent, and Ice Cube, Snoop’s longevity, strategic investments, and mainstream appeal position him as one of hip-hop’s most enduring and financially astute artists.
Death Row Records
One of Snoop Dogg’s most significant business moves was acquiring Death Row Records, the iconic label that originally launched his career in the early 1990s. In 2022, Snoop purchased the label for an estimated $50 million, gaining full control over its catalog of legendary West Coast hip-hop music.
This acquisition not only provides him with substantial revenue from music royalties but also gives him the ability to rebrand and relaunch the label with new artists, merchandise, and media projects.
Owning Death Row Records cements Snoop’s role not just as a performer, but as a music mogul who preserves and monetizes one of hip-hop’s most influential legacies. The label continues to generate income through streaming, licensing deals, and potential film or documentary projects that capitalize on its storied history.
Conclusion
Snoop Dogg’s journey from a West Coast rapper to a global business mogul is a testament to his adaptability and entrepreneurial acumen.
With a net worth of $160 million in 2025, he continues to influence both the music industry and various business sectors. His strategic investments, diverse income streams, and commitment to philanthropy underscore his multifaceted success.
In conclusion, Snoop Dogg’s net worth in 2025 reflects a career built on talent, innovation, and strategic decision-making. His story serves as an inspiration to aspiring artists and entrepreneurs alike.